Gen Itoh
GLOBAL EDUCATOR
Gen Itoh is a cutting specialist and international educator shaped between London and Tokyo, two cities where discipline, culture, and creative instinct exist at the highest level.
With over two decades in the industry, Gen has built his reputation on quiet authority and exceptional craft. His work is sharp, intentional, and visually compelling. Watching him cut is enough to reset your standards.
Having worked across leading creative platforms including TONI&GUY and TIGI, Gen continues to influence hairdressers internationally through education, creative projects, and a relentless commitment to the craft.
| Based in the United Kingdom.
| Available to travel Internationally.
| Speaks English and Japanese.
AREAS OF EXPERTISE
How WE CAN WORK TOGETHER
CREATIVE GALLERY
FOLLOW GEN
AVANT GARDE
GEN IN ACTION
ABOUT GEN
CREATIVE PHILOSOPHY
He is both a reader and an interpreter of fashion. Influenced by years working alongside the energy of London Fashion Week and the evolving creative culture of Tokyo, Gen understands where things are moving and translates that into hair that feels current without chasing trends.
Never forced. Never overworked. Just clarity, relevance, and control.
EDUCATION APPROACH
As an educator, Gen strips haircutting back to what matters. Clear thinking, strong fundamentals, versatile techniques. His sessions are easy to follow, rich in detail, and built to give immediate confidence behind the chair.
Relaxed delivery. Serious content.
Currently based in London, Gen continues to combine education and creative direction with hands-on salon work at STIL.
GLOBAL HAIR COLLECTIVE
Within the Global Hair Collective, Gen stands as a global educator and a key reference point for the UK market. He represents education with substance, craft without ego, and standards that actually mean something.
WHY BOOK GEN ITOH
| Because great cutting is felt, not explained.
| Because fundamentals win long term.
| Because new today is old tomorrow.